Empowering Women through Strategic Collaboration for Wellness, Business, and Neuro-Behavioral Insights
On October 16, 2024, at Tanah Aina Café, a momentous signing ceremony took place, marking the collaboration between VitaEssentia Sdn. Bhd., Tonik Asia Group Sdn. Bhd. (TAGS), Koperasi Usahanita Kuala Lumpur Berhad (KUKLB), Wealthy Image Sdn. Bhd., and Dr. Nurul Atira. This event, centered around the “Sparkle & Shine: Virtual Wellness Journey”, celebrates a strategic partnership aimed at enhancing women’s wellness, mental health, and entrepreneurial success. The program is a groundbreaking effort, uniquely combining wellness, business networking, and neuro-behavioral approaches to create a holistic support system for women across Malaysia.
Innovative Neuro-Behavioral Approaches to Wellness
One of the highlights of the event was a Business Networking Session, presented by Dr. Sharik Hossain, an expert in behavioral science and neuromarketing. Dr. Sharik introduced a neuro-behavioral approach to wellness, which focuses on the intricate relationship between the brain, behavior, and overall well-being. This method integrates mindfulness, cognitive-behavioral techniques, and neuroscience principles to foster better mental health and wellness outcomes. As Dr. Sharik explained, this approach emphasizes understanding how neurological factors influence behaviors and mental health—paving the way for more holistic wellness solutions.
While this innovative method is still relatively new in Malaysia, particularly in wellness programs that traditionally lean on conventional methods, the growing interest among urban populations and wellness professionals signals a shift toward more integrative health strategies.
Partners’ Commitment to Women’s Empowerment
The MoU solidified the shared mission of these influential organizations to not only elevate women’s health but also empower them through entrepreneurship. Jennifer Ee, General Manager of TAGS, shared her excitement:
“We are honoured to be part of this initiative, which will not only boost women’s health but also empower them to thrive.”
This collaboration reinforces a unified dedication to providing meaningful resources that help women achieve holistic vitality—both physically and mentally.
Puan Hajah Rozilah Mohamad Tahir, Chairwoman of KUKLB, highlighted the significance of this venture, stating:
“This collaboration is an essential step in bridging the gap between women entrepreneurs and wellness service providers. Through this MOU, we aim to unlock more opportunities, uplift women, and enhance the lives of entrepreneurs and the wider community.”
By merging wellness with business leadership, this partnership is designed to provide women with the tools and knowledge to excel as entrepreneurs, fostering economic growth and social impact, especially within women-led businesses.
Dr. Nurul Atira, therapist and mindfulness-life coach, further emphasized the importance of this holistic approach:
“This program reflects my life’s mission to help women maintain their mental and physical health, as both are critical in today’s world.”
Through this program, the partners aim to build an ecosystem where women receive comprehensive support, from mental and physical wellness to business leadership.
A Unique Wellness Program for Malaysia
The “Sparkle & Shine: Virtual Wellness Journey” stands apart from other wellness programs in Malaysia. Puan Alin Ishak, Managing Director of Wealthy Image Sdn. Bhd., highlighted its uniqueness:
“This program is unlike any other wellness program in Malaysia, as it combines all the expertise in one, offering women a comprehensive solution to their well-being.”
By bringing together leaders in neuromarketing, wellness, business development, and mental health, this program is truly the first of its kind in the country.
We look forward to more exciting collaborations ahead!
Join us for the Sparkle Moments in your life! ✨
Don’t miss out on this journey toward a healthier, happier you. 🌟
Join us for shine ✨ https://vitaessentia.com.my/sparkle-and-shine/
Malay 
English